After spending many years in the music industry, I am continually amazed at how much things have changed. Almost everything I did as an executive at a music label in the late ’90’s can now be done with the help of 2 or 3 websites. The Rise of the Independents is well under way, which I think is a great thing.
There have been a number of articles written over the past few months about independent artists and what they should, and can, do to help kick off their career. , the first in a series of three, that includes a wealth of information. If you are an aspiring artist, or even an artist that’s been around a while making it on your own, this is a wonderful step-by-step guide for marketing your music.
In this first article, Ariel Hyatt from Ariel Publicity talks about several important areas:
- Digital distribution vs physical media
- Your online presence with your website, Facebook and YouTube (by the way, did you know that YouTube is the #2 search engine at this point?)
- Techniques for gathering email addresses
- Newsletters
- Touring and timing
- Merchandising and how to deal with the new digital paradigm at a live event
This is well worth your time to read and I would suggest subscribing. Enjoy and keep making good music.
