There’s a lot of buzz going around about “content marketing.” Most people are slightly confused about what that really is, much less whether they should use it or not. In this episode of JemullyTV, I shed a little light on the concept of content marketing and what it might be able to do for you and your business.
What Does it Take To Be a Great Account Manager?
A friend of mine recently posted an opening for an Account Manager position at his business. I’ve heard several different definitions of what an Account Manager might do, so I thought I would look it up. I ran across an excellent article that I believe applies well not only to Account Management, but to the art of Administration in general.
So, here I reprint the , managing director of in Bristol, UK. I will add a few editorial comments here and there to explain some of his Brit-centric terminology.
Technology may be changing the knowledge needed to be an account manager; but I think that the qualities needed to do the job are pretty timeless. Of course, the perfect account manager doesn’t exist but if they did they might look something like this: