The Secret Behind the “Like” Button

Facebook header

I have long held suspicions that the Like button on Facebook is not your friend.

I’m sure you’ve seen some of the pictures floating around Facebook that seem to make no sense. There seems to be no end to the litany of crossword puzzles asking you to “type the first word you see.” Maybe you’ve seen a picture of… well, almost anything that might elicit a reaction, asking you to “share if you agree, Like of you don’t.”

How about the innumerable political posts, calling for impeachment or support? Are all those posts really put out there by people who care? Then, of course, you see a good number of “If I get 100,000 likes, my dad will take me to Disneyland.” It all seems quite innocent, but you need to understand that this is big business, and commenting or liking is not in your best interest.


Here’s a perfect example: have you seen the colorful picture of a prism with the image from the cover of Pink Floyd’s Dark Side of the Moon album in it? It’s accompanied buy the caption: “OMG it really works! Step 1: Click on the Picture. Step 2: Hit Like. Step 3: Comment “MOVE” Then see the Magic!!” The picture has 1000’s of likes and comments, so there MUST be something to this. You make the leap, click and comment, and BOOM… crickets.

While what you expect to happen obviously doesn’t, something else happens. Your activity has now spread this image and the page into the news feed of all your friends.

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Content Marketing: What is it and Why Use it?

There’s a lot of buzz going around about “content marketing.” Most people are slightly confused about what that really is, much less whether they should use it or not. In this episode of JemullyTV, I shed a little light on the concept of content marketing and what it might be able to do for you and your business.

7 Reasons You Need To Be Involved In Web Marketing

Here is the premiere episode of Jemully TV… sort of our “maiden voyage” without the accompanying sunken ship. Our plans are to produce a new episode every couple of weeks.

Episode 1 focuses on 7 Reasons You Need To Be Involved In Web Marketing. If your business or organization is not actively marketing online, you may be heading for that proverbial sunken ship syndrome yourself. Watch this 8-minute video and see what I’m talking about.

What’s a Jemully?

Jemully MediaI have no idea, but I’m working for it.

As I’ve mentioned in passing on a post or two, Moyers Design has joined forces with an Abilene-based company called Jemully Media. Jemully is actually a division of a larger company called Tolar Systems, but let’s not get all confused at this point.

Kit Mullins and Lance Tolar are the head of Jemully Media and they have assembled a fabulous staff of writers, designers and coders. It’s a great team of creatives.

So what do we do? Anything that has to do with helping your business grow through online marketing. Things such as:

  • Website Design
  • Copywriting
  • Editing
  • Online Advertising
  • Social Media Marketing & Management
  • Email Marketing
  • Google Analytics…

And the list could go on and on. I’m excited to be a part of Jemully Media for several reasons. They are doing the work that I was doing with Moyers Design, only now we have a full staff of brilliant, creative people to make it even bigger, better and faster. It’s no longer just little old me pulling the strings.

Also, I get the opportunity to open a presence for Jemully Media in the Lubbock area. I’ll be working the High Plains of Texas as well as national accounts.

If your company or organization is in need of a new website or an increased social media presence, please get in touch with us. Even if you’ve recently had a new site designed for you, let us give you a free Site Audit. We’ll let you know how well it was done and maybe suggest ways to help you take the next step when you’re ready.

Our goal: web development and social media made easy. You’ve got a job to do. Let us help you with the heavy lifting.

There’s more to come. I’ll be starting a video podcast soon with some helpful information for your (hopefully) growing online presence. Until then, leave me a comment below and let me know what your greatest challenge is regarding online marketing. An outdated website with challenges keeping it current? Sticking with Twitter? Figuring out how to use Facebook for all it’s worth? Let me know and I’ll post more info!