As I continue to study and immerse myself into social media, I’ve picked up several very good recommendations on making social media marketing work for you. The landscape is constantly changing and marketing solutions change with them. I am concentrating on techniques that are broad in their application and should (hopefully) continue to work amidst the changes. With a shout-out to Hootsuite University, here are five great techniques for creating effective Facebook marketing and content.
Your Content Must Tell a Story
If someone comes to your page, they are obviously displaying a base-level interest. The root of our social media experience, perceived or not, is driven by our own self interests. Consequently, your content must tell the story of how your products and services interact with your customer’s lives. To catch someones attention and keep it, you must offer more than personal blurbs about your lack of sleep, or how much you dislike the current team that made the playoffs. Your posts must appeal to your readers, even if minimally, in a way that demonstrates a connection to what you have and what they want (or might wish for).
