Deke Sharon posted this article this morning. I don’t usually reblog someone’s work on the same day they post, but this one is really good. You can see the original article at this link. If you are a singer in the a cappella genre and don’t follow Deke or CASA, you’re missing out. They are great supporters of a cappella and have done much to advance the art. With full kudos to Deke, here is his article:
I just got off the phone with a friend who has a well known a cappella group (which shall remain nameless) that just got new management. Great new management.
However, like many managers, this person doesn’t really know what to do with a cappella. “What can an a cappella group do?”
What can we do?!? What CAN’T we do?
Opening For Other Acts
There is no better opening act than an a cappella group. Why? No instruments means no load in and no space needed on stage. Just float out in front of the band’s set up, do your thing, and the headliner doesn’t have to worry about your production value or sound upstaging their set, and yet they know the audience will love it. Comedians are risky (too racy? too corny?), a cappella is perfect. Doesn’t usually pay that well, but you make lots of new fans, sell albums in the lobby at intermission, and see the world. A great way to fill in off days in your home town (establish a relationship with local theaters, stadiums and promoters), and a great way to get you on a plane to new regions, where you can make…
Television or Radio Appearances
Slip on stage and slip off stage. A love song for Valentine’s Day, “Take Me Out To The Ballgame” on opening day, “When The Saints go Marching In” for Mardi Gras. There’s a song for almost every holiday, and a pre-existing arrangement if you don’t have time to pull one together yourselves. And while you’re there, giving the morning show or cable access arts program a nice five minute segment, you’re also promoting the rest of your gigs. No pay, but excellent audio and video promotion you can cut into your promo video and splash all over our social media sites. Along the same lines, there are always…