There’s a lot of buzz going around about “content marketing.” Most people are slightly confused about what that really is, much less whether they should use it or not. In this episode of JemullyTV, I shed a little light on the concept of content marketing and what it might be able to do for you and your business.
Here is the premiere episode of Jemully TV… sort of our “maiden voyage” without the accompanying sunken ship. Our plans are to produce a new episode every couple of weeks.
Episode 1 focuses on 7 Reasons You Need To Be Involved In Web Marketing. If your business or organization is not actively marketing online, you may be heading for that proverbial sunken ship syndrome yourself. Watch this 8-minute video and see what I’m talking about.
I have no idea, but I’m working for it.
As I’ve mentioned in passing on a post or two, Moyers Design has joined forces with an Abilene-based company called Jemully Media. Jemully is actually a division of a larger company called Tolar Systems, but let’s not get all confused at this point.
Kit Mullins and Lance Tolar are the head of Jemully Media and they have assembled a fabulous staff of writers, designers and coders. It’s a great team of creatives.
So what do we do? Anything that has to do with helping your business grow through online marketing. Things such as:
- Website Design
- Online Advertising
- Social Media Marketing & Management
- Email Marketing
- Google Analytics…
And the list could go on and on. I’m excited to be a part of Jemully Media for several reasons. They are doing the work that I was doing with Moyers Design, only now we have a full staff of brilliant, creative people to make it even bigger, better and faster. It’s no longer just little old me pulling the strings.
Also, I get the opportunity to open a presence for Jemully Media in the Lubbock area. I’ll be working the High Plains of Texas as well as national accounts.
If your company or organization is in need of a new website or an increased social media presence, please get in touch with us. Even if you’ve recently had a new site designed for you, let us give you a free Site Audit. We’ll let you know how well it was done and maybe suggest ways to help you take the next step when you’re ready.
Our goal: web development and social media made easy. You’ve got a job to do. Let us help you with the heavy lifting.
There’s more to come. I’ll be starting a video podcast soon with some helpful information for your (hopefully) growing online presence. Until then, leave me a comment below and let me know what your greatest challenge is regarding online marketing. An outdated website with challenges keeping it current? Sticking with Twitter? Figuring out how to use Facebook for all it’s worth? Let me know and I’ll post more info!
As I continue to study and immerse myself into social media, I’ve picked up several very good recommendations on making social media marketing work for you. The landscape is constantly changing and marketing solutions change with them. I am concentrating on techniques that are broad in their application and should (hopefully) continue to work amidst the changes. With a shout-out to Hootsuite University, here are five great techniques for creating effective Facebook marketing and content.
Your Content Must Tell a Story
If someone comes to your page, they are obviously displaying a base-level interest. The root of our social media experience, perceived or not, is driven by our own self interests. Consequently, your content must tell the story of how your products and services interact with your customer’s lives. To catch someones attention and keep it, you must offer more than personal blurbs about your lack of sleep, or how much you dislike the current team that made the playoffs. Your posts must appeal to your readers, even if minimally, in a way that demonstrates a connection to what you have and what they want (or might wish for).