The Secret Behind the “Like” Button

Facebook header

I have long held suspicions that the Like button on Facebook is not your friend.

I’m sure you’ve seen some of the pictures floating around Facebook that seem to make no sense. There seems to be no end to the litany of crossword puzzles asking you to “type the first word you see.” Maybe you’ve seen a picture of… well, almost anything that might elicit a reaction, asking you to “share if you agree, Like of you don’t.”

How about the innumerable political posts, calling for impeachment or support? Are all those posts really put out there by people who care? Then, of course, you see a good number of “If I get 100,000 likes, my dad will take me to Disneyland.” It all seems quite innocent, but you need to understand that this is big business, and commenting or liking is not in your best interest.


Here’s a perfect example: have you seen the colorful picture of a prism with the image from the cover of Pink Floyd’s Dark Side of the Moon album in it? It’s accompanied buy the caption: “OMG it really works! Step 1: Click on the Picture. Step 2: Hit Like. Step 3: Comment “MOVE” Then see the Magic!!” The picture has 1000’s of likes and comments, so there MUST be something to this. You make the leap, click and comment, and BOOM… crickets.

While what you expect to happen obviously doesn’t, something else happens. Your activity has now spread this image and the page into the news feed of all your friends.

[Read more…]

14 Online Tools for Independent Musicians

Independent MusiciansI follow a good number of music blogs. It seems that bad news comes out of L.A. or Nashville on a weekly basis. The record labels are scrambling for ways to monetize their artists and sales of physical media are plummeting. Strangely though, sales of vinyl LP’s rose 10% last year, but that’s another blog post.

As I’ve mentioned on previous posts, the tools available online to independent musicians are quickly making the labels obsolete in many areas. I wish I’d had these resources available when I worked in the industry. So, here’s a quick overview of some of those tools. This is not an exhaustive review, but it’s a good starting point.

If you are an artist or a member of a band and have not made use of at least a few of these resources, you are missing the boat my friend.

1. Discmakers. I have already done a review of these guys and I still think they are a great tool. You can read it here.

2. CD Baby. These guys have been around a long time and are very good at what they do, which is being your very own personal distribution system. You supply them with a few copies of your new CD and they will make it available all over the place. They will sell the CD’s for you as well as distribute them into all the major online sales forums like iTunes, Rhapsody, Amazon, etc. They’ll also get your music inserted into the various streaming sites, e.g. Spotify and others. They offer other package deals and services as well. Highly recommended.

[Read more…]

7 Reasons You Need To Be Involved In Web Marketing

Here is the premiere episode of Jemully TV… sort of our “maiden voyage” without the accompanying sunken ship. Our plans are to produce a new episode every couple of weeks.

Episode 1 focuses on 7 Reasons You Need To Be Involved In Web Marketing. If your business or organization is not actively marketing online, you may be heading for that proverbial sunken ship syndrome yourself. Watch this 8-minute video and see what I’m talking about.

Marketing Your Music

Ariel HyattAfter spending many years in the music industry, I am continually amazed at how much things have changed. Almost everything I did as an executive at a music label in the late ’90’s can now be done with the help of 2 or 3 websites. The Rise of the Independents is well under way, which I think is a great thing.

There have been a number of articles written over the past few months about independent artists and what they should, and can, do to help kick off their career. Here is a great article, the first in a series of three, that includes a wealth of information. If you are an aspiring artist, or even an artist that’s been around a while making it on your own, this is a wonderful step-by-step guide for marketing your music.

In this first article, Ariel Hyatt from Ariel Publicity talks about several important areas:

  1. Digital distribution vs physical media
  2. Your online presence with your website, Facebook and YouTube (by the way, did you know that YouTube is the #2 search engine at this point?)
  3. Techniques for gathering email addresses
  4. Newsletters
  5. Touring and timing
  6. Merchandising and how to deal with the new digital paradigm at a live event

This is well worth your time to read and I would suggest subscribing. Enjoy and keep making good music.

Marketing Plan Tactics For Independent Musicians – Part 1 of 3: New Album Preparations

5 Tips for Effective Facebook Marketing and Content

As I continue to study and immerse myself into social media, I’ve picked up several very good recommendations on making social media marketing work for you. The landscape is constantly changing and marketing solutions change with them. I am concentrating on techniques that are broad in their application and should (hopefully) continue to work amidst the changes. With a shout-out to Hootsuite University, here are five great techniques for creating effective Facebook marketing and content.

Your Content Must Tell a Story

If someone comes to your page, they are obviously displaying a base-level interest. The root of our social media experience, perceived or not, is driven by our own self interests. Consequently, your content must tell the story of how your products and services interact with your customer’s lives. To catch someones attention and keep it, you must offer more than personal blurbs about your lack of sleep, or how much you dislike the current team that made the playoffs. Your posts must appeal to your readers, even if minimally, in a way that demonstrates a connection to what you have and what they want (or might wish for).

[Read more…]