If you have followed me on Facebook or any other social media outlets, you’ve probably seen that the Kickstarter campaign I mentioned a few posts ago has finished. And finished very well. We set our goal at $26,500 and we received $31,660… 120% of our goal. To say we are excited about it is somewhat of an understatement. I’ll have a lot more to say about Chasing David and where we go from here in future posts. For now, I thought I’d address a question I’ve already been asked… “What did you guys do to make sure your Kickstarter campaign was a success?”
I’ve seen several books and e-books on this very subject. Here’s my take on it and I’m not charging a thing.
We relied heavily on the social aspect of Kickstarter. We did several big pushes on Facebook and used the promoted post feature 3 or 4 times. Also, every time we did an update on our campaign we would post a link to the update page on our facebook profile.
We were counseled early on to not be afraid to use the “a” word – Ask. Whenever we would post something on Facebook, we would always ask everyone to please share it on their own personal profile along with a message for support. That got a lot of traction.
Also , the use of videos helped tremendously. We took our time and did a humorous, upbeat and yet serious video for our campaign. You need to make sure that it is embedded into your Kickstarter page. They walk you through that and they make it part of the box at the top of the page. That’s important. You don’t want people to have to leave your Kickstarter page to go watch your video because most of them won’t come back. That’s not a statement on quality, that’s just the way the Internet is.
Also, about halfway through our campaign, my daughter suggested that we do some kind of music video. Up to that point we did not have anything showing our musical style. We got together and shot a video with just a few simple cameras and did a quick mix on it. We posted this on Facebook, YouTube, the Kickstarter page, and just about everywhere we could post it. We noticed a considerable up-tick in pledges after the video went live.
And last but not least, since there are 3 of us, we were able to tell people about it at church and get support there. Thats 3 different churches.
Other than that and copious amounts of prayer, that was pretty much the formula. Kickstarter allows you to tap into social media pretty easily. You have to take advantage of that and get people to share your Kickstarter page. It’s the same concept as the “street team” in concert publicity… just all online.
If you have a Kickstarter campaign coming up or are considering it, let me know. Sound off! For now, I leave you with the music video we recorded with cheap cameras and iPhones. Enjoy…