Kickstarter Success

follow us on kickstarterIf you have followed me on Facebook or any other social media outlets, you’ve probably seen that the Kickstarter campaign I mentioned a few posts ago has finished. And finished very well. We set our goal at $26,500 and we received $31,660… 120% of our goal. To say we are excited about it is somewhat of an understatement. I’ll have a lot more to say about Chasing David and where we go from here in future posts. For now, I thought I’d address a question I’ve already been asked… “What did you guys do to make sure your Kickstarter campaign was a success?”

I’ve seen several books and e-books on this very subject. Here’s my take on it and I’m not charging a thing.

We relied heavily on the social aspect of Kickstarter. We did several big pushes on Facebook and used the promoted post feature 3 or 4 times. Also, every time we did an update on our campaign we would post a link to the update page on our facebook profile.

We were counseled early on to not be afraid to use the “a” word – Ask. Whenever we would post something on Facebook, we would always ask everyone to please share it on their own personal profile along with a message for support. That got a lot of traction.

Also , the use of videos helped tremendously. We took our time and did a humorous, upbeat and yet serious video for our campaign. You need to make sure that it is embedded into your Kickstarter page. They walk you through that and they make it part of the box at the top of the page. That’s important. You don’t want people to have to leave your Kickstarter page to go watch your video because most of them won’t come back. That’s not a statement on quality, that’s just the way the Internet is.

Also, about halfway through our campaign, my daughter suggested that we do some kind of music video. Up to that point we did not have anything showing our musical style. We got together and shot a video with just a few simple cameras and did a quick mix on it. We posted this on Facebook, YouTube, the Kickstarter page, and just about everywhere we could post it. We noticed a considerable up-tick in pledges after the video went live.

And last but not least, since there are 3 of us, we were able to tell people about it at church and get support there. Thats 3 different churches.

Other than that and copious amounts of prayer, that was pretty much the formula. Kickstarter allows you to tap into social media pretty easily. You have to take advantage of that and get people to share your Kickstarter page. It’s the same concept as the “street team” in concert publicity… just all online.

If you have a Kickstarter campaign coming up or are considering it, let me know. Sound off! For now, I leave you with the music video we recorded with cheap cameras and iPhones. Enjoy…

Kickstarter: Day One for Chasing David

Support us on KickstarterFor those of you who have not seen it, we launched our Kickstarter campaign this morning around 8:00 AM. By “we,” I mean Duane Adams, Kevin Schaffer and me. Maybe I should back up and explain.

About a year ago, the three of us started talking about a strong feeling we’ve all had to return to music ministry. Granted, we are all music ministers at our respective churches and thoroughly enjoy serving in that role. At the same time, we felt like God might not be finished with us quite yet regarding professional Christian music. I almost hate using that term, because that’s not what we want to be known for.

Like it or not, God placed us in a position with Acappella that allowed us to have a pretty strong impact on the church and people as individuals. It was all out of our hands and God did the work. We were just young guys who loved the Lord and enjoyed singing about him to anyone who would listen. Through that fun and singing (along with a lot of hard work), God did some amazing stuff.

It left a legacy that we are still trying to understand. It’s been 13 years since the last of us left Acappella, and we still get emails and comments on an almost daily basis. This is what has led us to consider trying it again. Apparently, the opportunity for God to work through us in that same manner is still open. Consequently, we’ve been writing songs for the past year in anticipation of starting a group. Chasing David was born out of this year of consideration, praying and song writing.

And so,  our fund raising campaign was launched today at It’s been a flurry of activity all day long with Facebook feeding most of the frenzy. In the first 12 hours, we’ve had 26 people back us with a total commitment of just over $2,000. Our Facebook Page has skyrocketed in attention. We’ve even had inquiries about doing concerts in Houston, Japan and Korea.

Indeed, it seems that God might not be done yet. We shall see. 27 more days to go.

If you’d like to know more, you can read about it at these links:

Chasing David Kickstarter page

Chasing David website

Chasing David Facebook Page

Chasing David Twitter