Marketing Your Music

Ariel HyattAfter spending many years in the music industry, I am continually amazed at how much things have changed. Almost everything I did as an executive at a music label in the late ’90′s can now be done with the help of 2 or 3 websites. The Rise of the Independents is well under way, which I think is a great thing.

There have been a number of articles written over the past few months about independent artists and what they should, and can, do to help kick off their career. Here is a great article, the first in a series of three, that includes a wealth of information. If you are an aspiring artist, or even an artist that’s been around a while making it on your own, this is a wonderful step-by-step guide for marketing your music.

In this first article, Ariel Hyatt from Ariel Publicity talks about several important areas:

  1. Digital distribution vs physical media
  2. Your online presence with your website, Facebook and YouTube (by the way, did you know that YouTube is the #2 search engine at this point?)
  3. Techniques for gathering email addresses
  4. Newsletters
  5. Touring and timing
  6. Merchandising and how to deal with the new digital paradigm at a live event

This is well worth your time to read and I would suggest subscribing. Enjoy and keep making good music.

Marketing Plan Tactics For Independent Musicians – Part 1 of 3: New Album Preparations

How to End the Deficit in 5 Minutes

Warren Buffett

How to End the Deficit in 5 Minutes

Warren Buffett, in a 2011 interview with CNBC, offers a great quote about the debt ceiling:

“I could end the deficit in 5 minutes,” he told CNBC. “You just pass a law that says that anytime there is a deficit of more than 3% of GDP, all sitting members of Congress are ineligible for re-election.”

The 26th amendment (granting the right to vote for 18 year-olds) took only 3 months and 8 days to be ratified!  Why? Simple! The people demanded it. That was in 1971 – before computers, e-mail, cell phones, etc. Of the 27 amendments to the Constitution, seven took one year or less to become the law of the land – all because of public pressure.

Here is the essence of the idea that was proposed:

Congressional Reform Act of 2012

1. No Tenure / No Pension.

A Congressman/woman collects a salary while in office and receives no pay when they’re out of office.

2. Congress (past, present and future) participates in Social Security.

All funds in the Congressional retirement fund move to the Social Security system immediately. All future funds flow into the Social Security system, and Congress participates with the American people. It may not be used for any other purpose.

3. Congress can purchase their own retirement plan,  just as all Americans do.

4. Congress will no longer vote themselves a pay raise.

Congressional pay will rise by the lower of CPI or 3%.

5. Congress loses their current health care system and participates in the same health care system as the American people.

6. Congress must equally abide by all laws they impose on the American people.

7. All contracts with past and present Congressmen/women are void effective 12/1/12.

The American people did not make this contract with Congressmen/women. Congress made all these contracts for themselves. Serving in Congress is an honor, not a career. The Founding Fathers envisioned citizen legislators, so ours should serve their term(s), then go home and back to work.

An attorney in St. Louis, Jarrad Holst, has pointed out that there is a way to enact Buffett’s idea without the cooperation of Congress.  Under Article V of the U.S. Constitution, a “Convention for proposing Amendments” is convened when called for by the legislatures of two-thirds of the states.  A proposed amendment would then need to be ratified by the legislatures of three-quarters of the states.  If that happens, and it is a very big if, Buffett’s deficit plan would become the law of the land.

That process would, however, take more than five minutes.

What do you think?

Acappella Memories: The Seat of Questioning

Acappella Classic

photo courtesy of Keith Lancaster

We (Acappella Classic) had a reunion concert in Amarillo last week. It was a wonderful time, and more events like this are planned. Most people probably don’t realize that these concerts are much more fun for us than for the crowd. Or, at least, that’s what we think.

When we get together, old stories and habits start popping up quickly. Most of the habits and antics would be senseless to you, as they are the product of so many years together on the road. Many of them are just plain stupid, but they made us laugh.

But the stories… there are countless stories to remember and share. For instance, one former member (who shall remain nameless in this entry) shared his approach for the ride home with the people who would be hosting us.

Some explanation is probably required. For the first few years of Acappella’s existence, we stayed almost exclusively in homes, usually members of the church where we sang. This continued from the beginning (1984) until somewhere around 1992. At that point we slowly started adding in hotels, until it became nothing but hotels a few years later.

Staying in homes was usually a great experience and I firmly believe that is one of the reasons we enjoyed such success early on. Some of those hosts have become lifelong friends. Still, it was tough in ways you wouldn’t expect unless you’ve experienced it. Every host home fed us like it was our last meal. I would wager I gained 200 pounds and lost 170 over my time with the group, due in large part to the fabulous food our host families offered us. Along with this, every host would want to talk to us until late into the evening, long after the concert was done and most sane people were long since sleeping. Between the lack of sleep and the food, we had to make some changes which is why the hotels started coming into play more often.

But I digress. Let me share about the “ride home.” This would vary somewhat, depending on whether or not the host knew who we were (oh yes, there were a good number who thought we were college kids or who didn’t come to the concert and had no clue). In general, the person who sat in the front seat took the brunt of all the questions. We would take turns being in the front – the seat of questioning. The guys in the back would relax and snicker at the Inquisition happening up front.

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I’m No Itzhak Perlman, But I Ain’t Nero Either

The FiddlerIt’s been a long time since I’ve had a chance to spread my wings and fly. Granted, I may only be a couple of feet off the ground, but it feels good.

I am, as I’m sure you’ve figured out, referring to the closet full of instruments that have gone largely untouched for 30 years. All through high school and into college, I had the opportunity to learn and play several instruments (mostly strings). Throughout college I had the musical outlets available to continue playing and improving on these tools.

Once I finished college, the chances to play diminished and my chops started disappearing. Any musician reading this will understand. It’s a painful progression backwards. You see others play and you hear music on the radio and you know, without a doubt, you could do that. Or at least, you used to be able to do that. Something inside you wants out again. There’s a little musical Mr. Hyde running loose inside you that wants to emerge and wreak havoc.

Nice havoc. The good kind.

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Beauty of Shallowater

Since we’ve moved here, I’ve had several people ask me why we chose Shallowater. I always reply that we were looking for two things: a small community close to Lubbock and a good school system. Shallowater has definitely provided both for us. As an added bonus, it’s also a pretty little place.

As they say, beauty is in the eye of the beholder (and you may have to be from West Texas to see it). Not many people run around taking pictures of alleys. But you tell me, do you think Shallowater has some natural beauty? What’s our best feature?

Enjoy this gallery of Shallowater, TX. Click on a picture to make it bigger.

Sunset on 8th St.     Alley behind 6th St.     The Park

West of Shallowater     Biggin Hill north of Shallowater     Alley behind 8th St

Facing East on 8th St - Sunrise     Middle School Practice Field     The Corn Maze

Sunset in Shallowater     Jupiter, Venus and the Moon

Lose 10 Pounds Without Really Trying

Vanilla COMPLETEIf you’ve been reading my blog, you know that I started using a new line of products from Genesis PURE. I’ve previously written about Energy, the natural drink mix that gives you a good 8-12 hours of natural energy. Now, let me tell you about Vanilla COMPLETE.

I’ve always been… hefty. I like that word. Hefty. Anyway, keeping my weight in control has been a challenge all my life. I’ve done several different things to try to lose weight and get healthy. When my wife was pregnant with Ashley, she went on the Weight Watchers program for expectant mothers. As it turned out, it very closely mirrored the program I would need as a “hefty” man. I lost 30 lbs over those few months and kept it off for quite a while. Within 3 years though, it was all back and more. My eating habits went back to the old norm.

Last year, I ran across a 3-day program called the Birmingham diet. My wife and I loved it and it was very successful. The trouble is, it’s a strict regimen of foods for a three day period. It’s not something easy to repeat weekly. You eat plenty of food, but we just got tired of doing it over and over again. There’s only so many hot dogs and so much broccoli one can eat. It’s great for a short term thing and I still heartily recommend it (got a reunion coming up?), but it’s not so good for a long term solution.

I was pleasantly surprised when I tried the Genesis PURE Vanilla COMPLETE Shake (I have no idea why they capitalize certain words. It’s kind of kooky).

I’ve tried diet shakes before and not found one that I liked. They were usually hard to swallow, gritty or just plain bad tasting. Vanilla COMPLETE comes as a powder that can be mixed with 8-12 fl oz of purified water or nonfat dairy, almond, rice, or soy milk. I use water. I put it in a shaker so that it blends well and drink it every morning for breakfast.

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Acappella Memories: Lost in Holland

Lost in HollandBefore I begin this story, I admit that my memory is a bit sketchy on the facts. Certain parts of the story stand out vividly, and parts are very fuzzy. I will try to connect the facts as best I can and you guys can fill in the rest.

We were invited to a festival in Holland, which was very exciting for us. It may have been our first International foray, but I’m not entirely sure. This would have been around 1990. The concept of Acappella Missions, our new outreach organization, was new and this was one of the first times (if not THE first) that we had a chance to do something for it.

We knew we were flying over, expenses paid, for the big event in Holland. Since our flights were taken care of, we decided to extend our time in Europe and go on a mission-based tour, singing in cities connected with local missionaries. This was the trip that we had our East German experience, which is another story entirely.

Anyway, our plans were to meet Tom and Margaret Kincannon, the directors of Acappella Missions, in Holland at the conclusion of the festival. But first, we had to make it through the festival itself.

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KONY 2012

Kony-2012It’s not often that I jump on a social bandwagon. This is one that needs to be heard.

Joseph Kony is a Ugandan guerrilla group leader, head of the Lord’s Resistance Army (LRA), a group engaged in a violent campaign to establish theocratic government based on the Ten Commandments throughout Uganda. The LRA say that God has sent spirits to communicate this mission directly to Kony.

Directed by Kony, the LRA has earned a reputation for its actions against the people of several countries, including northern Uganda, the Democratic Republic of Congo, South Sudan and Sudan. It has abducted and forced an estimated 66,000 children to fight for them, and has also forced the internal displacement of over 2,000,000 people since its rebellion began in 1986. As a result, in 2005 Kony was indicted for war crimes by the International Criminal Court at the Hague, but has succeeded in evading capture since.

Kony is the reason the United States committed troops to Uganda in 2011. I had no idea why Obama did that until I saw this.

YOU need to watch this video. It is powerful and moving. It’s 30 minutes in length. Turn off 30 Rock and watch this instead. You won’t regret it.

April 22 is coming.

Is Chinese a Language of the Tower of Babel?

ShangdiI first heard of this possibility in the mid-90’s, as the Internet was coming of age. I had always been fascinated with the story of the Tower of Babel and wondered about the languages that came from the incident. Could some of them survived? What new forms and derivations did they take over the years? As I researched, I ran across the idea of Shangdi, the Chinese creator God. The literal translation of Shangdi is “the heavenly ruler.”

I am not a scholar and won’t pretend to be. Still, I’d like to share some of the things that I’ve found and that are easily discoverable all over the Internet. Shangdi (sometimes interchangeable with Tian, or Heaven) was the single deity that the Chinese emperor worshipped from as long as 4000 years ago. Documentation has been discovered that shows the Chinese royalty offered sacrifices (called the Border Sacrifice) to Shangdi once a year. This practice continued until as recent as 1911.

The Border Sacrifice

As the emperor would begin the sacrifice, costumed singers would lift their voices in song, reciting the following lyrics (translated into a somewhat King James style):

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Acappella Memories: Alvin!

As I mentioned in my last Acappella Memories post, we had a rule: Never stop the song. Most people will never catch the mistake if you just finish the song. At best, if they catch it, they will forget it. Just finish the song. This led to some hilarious outcomes.

I remember one concert where Kevin Schaffer came barreling out of the curtain at the edge of the stage and tripped over the legs of the backstage lights. He spilled onto the floor. Kevin, as only he could do, morphed it into a hilarious pose, laying on his side with his head propped up on his arm. He looked like… well, I probably shouldn’t say what he looked like. But we all thought it was hilarious, and all this while the song continued. Kevin turned a potential disaster into a funny event. The only problem was that we were singing for a somewhat new audience who didn’t know Kevin’s personality yet. So, they didn’t get it.

Oh well. You can’t win them all.

Cincinnati: the Twilight Zone

There were certain areas in the country where our popularity just exploded. I mentioned South Bend, IN in an earlier post. Another area similar to this was the Cincinnati-Dayton area. We sang there annually in the late 80’s and early 90’s. Oftentimes we would do 2 (and sometimes 3) concerts per weekend in the same venue.

Brennan Dean was our promoter for that area and he was very good. We always sang at a church in Middletown, halfway between Cincinnati and Dayton. The place sat about 2700 people packed out, and it was almost always packed out. One particular Sunday afternoon in late 1989 was no different.

We had just released the album Growing Up in the Lord and were performing several songs from that album, most notably Water From the Well where all the kids in the building would join us on stage. But that’s another story. We kicked off the song I Can Walk when it happened.

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